A supply chain is designed to be efficient—reducing redundancies, cutting costs, and keeping things moving seamlessly.
But here’s the irony: the more efficient it becomes, the more fragile it can be when disruptions hit.
That’s why balancing efficiency with resilience is one of the biggest challenges in supply chain management. In this episode, David Null, former SVP of Supply Chain at Georgia-Pacific, shares what it takes to manage a $20 billion supply chain. He explains why technology is only as good as the processes behind it, how data visibility improves decision-making, and why a strong supply chain isn’t just about speed, it’s about being prepared for whatever comes next.
In this episode, you’ll learn:
- Why data quality issues can derail even the best supply chain strategies
- How to balance efficiency, cost, and customer satisfaction
- The role of AI in improving logistics and decision-making
Listen on Spotify, Apple Podcasts, or your preferred platform—and catch the full video episodes on project44’s YouTube channel.
